Common Questions

What industries do you have experience in?

I've worked on advertising, transport, consulting, health, and productivity products. Most of what carries over between industries is the research process, not the visuals.

What tools do you design with?

Figma for almost everything, design, prototyping, and handoff. I use FigJam for research synthesis, and Maze when I'm running usability tests as needed. I'm also quick to pick up new tools, so I can adapt my workflow based on the needs of the project.

Do you work on a team, or alone?

Both. I've worked solo on early-stage products where I owned research through to handoff, and alongside engineers and PMs where my job was narrower but the collaboration was tighter. I like having someone to push back on my thinking.

What does your design process actually look like?

Research first. Interviews, competitor analysis, sometimes just reading 1-star reviews of similar products. Then flows and wireframes before any visual decisions, making every screen defensible. Not just nice to look at.

What makes your design approach unique?

I'd rather show the reasoning behind the outcome than focus on polish. Understanding why something ended up the way it did is more valuable than simply making it look good.

Common Questions

What industries do you have experience in?

I've worked on advertising, transport, consulting, health, and productivity products. Most of what carries over between industries is the research process, not the visuals.

What tools do you design with?

Figma for almost everything, design, prototyping, and handoff. I use FigJam for research synthesis, and Maze when I'm running usability tests as needed. I'm also quick to pick up new tools, so I can adapt my workflow based on the needs of the project.

Do you work on a team, or alone?

Both. I've worked solo on early-stage products where I owned research through to handoff, and alongside engineers and PMs where my job was narrower but the collaboration was tighter. I like having someone to push back on my thinking.

What does your design process actually look like?

Research first. Interviews, competitor analysis, sometimes just reading 1-star reviews of similar products. Then flows and wireframes before any visual decisions, making every screen defensible. Not just nice to look at.

What makes your design approach unique?

I'd rather show the reasoning behind the outcome than focus on polish. Understanding why something ended up the way it did is more valuable than simply making it look good.

Common Questions

What industries do you have experience in?

I've worked on advertising, transport, consulting, health, and productivity products. Most of what carries over between industries is the research process, not the visuals.

What tools do you design with?

Figma for almost everything, design, prototyping, and handoff. I use FigJam for research synthesis, and Maze when I'm running usability tests as needed. I'm also quick to pick up new tools, so I can adapt my workflow based on the needs of the project.

Do you work on a team, or alone?

Both. I've worked solo on early-stage products where I owned research through to handoff, and alongside engineers and PMs where my job was narrower but the collaboration was tighter. I like having someone to push back on my thinking.

What does your design process actually look like?

Research first. Interviews, competitor analysis, sometimes just reading 1-star reviews of similar products. Then flows and wireframes before any visual decisions, making every screen defensible. Not just nice to look at.

What makes your design approach unique?

I'd rather show the reasoning behind the outcome than focus on polish. Understanding why something ended up the way it did is more valuable than simply making it look good.