FinSave

Problem

Every major personal finance app was designed for a Western user: one salary, standard categories, no family obligations. For a young Nigerian with side income, irregular pay, and a monthly "send money home" line item, none of them fit.

Solution

Built from 3-day spending diary research with Lagos professionals: culturally honest spending categories, a multi-income architecture, identity-framed savings goals, and a payday commitment feature that works with human psychology, not against it.